Website Terms and Conditions



Hi there! This website,, is owned and operated by Jocelyn. Chong trading as Seed to Sequoia ABN 34258988017. If you have any questions or need further
information, please contact Jocelyn:

Mailing Address: P.O BOX 116, Elwood, Victoria 3184 Australia

Email: [email protected]

This document sets out the Terms and Conditions you need to be aware of when using this. website or purchasing from us. Please take a moment to read it, as it sets out the terms of our
relationship so that we may both benefit from clear boundaries and knowing what to expect from each other.

When you visit this website, use our services or purchase our products you agree that you are over the age of 18 and willing to be bound by these Terms and Conditions. If you don’t agree, you should not continue to visit this website or purchase from us.

This document may be changed or modified from time to time. Please check back regularly to ensure you are aware of any changes.

There may be additional specific terms of service provided to you in relation to our products and services such as Workshop Training and online courses. If there is any inconsistency between this document and those specific terms of service, these Website Terms & Conditions
are overruled to the extent of the inconsistency.

All products and services advertised on this website are offered in compliance with Australian Consumer Law.



On this website and our social media accounts you may find free programs, videos, blogs,
publications, ebooks and resources such as templates and checklists. These materials are provided solely for educational purposes and to help professionals, coaches and entrepreneurs
to gain knowledge about marketing, life and business coaching, public speaking, time
management and leadership.



 We take lots of care to provide valuable information but we cannot be responsible for the use that you make of that information. There is no professional relationship formed by your visit to
our website unless you explicitly choose to work with us by purchasing our services or products.

Any testimonials or results we may display on this website are based on our experience and
those of our previous clients. They are only examples of what may be possible, but are not guarantees that you or anyone else will achieve the same results.

While we take all reasonable care to ensure that the information we provide is accurate, relevant and up to date, we make no guarantees in this regard and disclaim any legal liability for any inaccuracy, incompleteness or error. If you find something that seems problematic, it would
be very helpful if you let us know!

We may modify the content provided on this website at any time, including altering or deleting it without notice.

Please see our copyright policy for further information about how you can use our content.



You are responsible for your own safety and well-being while browsing the internet. The information we provide in our content is generic and is not a substitute for specialised advice tailored to your unique circumstances. Do not take action or make major life decisions without
first seeking independent, appropriately qualified professional advice specific to your individual



We may offer free and paid downloads. While every effort is made to ensure these downloads are safe and hassle free, we are not responsible for any viruses or other damage which might occur as a result of you downloading material from this site. Please make safety your priority and ensure you have adequate protection against viruses and other malicious attacks that may
occur without our knowledge or consent.

All our available content is current at the time of download, and may be subject to adjustment as and when we feel it necessary. We cannot guarantee the downloads will be available forever.
You are responsible for downloading the content within the timeframe we provide. When we update our content, we will provide you with 30 days notice so you can download the latest



From time to time, we may provide links to external sites connected to our programs, such as bonus training from guest speakers, or sponsors for our products and services. We have no control over the information provided on these sites, and the links are solely for your information, education or entertainment.



We are an affiliate partner for a number of products that we believe may be useful for you and your clients. We may offer recommendations for third-party services such as photography, marketing, health, or other related services. You understand that these are only suggestions.  We have no part in your relationship with third-party providers and are not responsible for the
services they provide you, or any part of your transactions with them. We are not liable for any adverse effects or consequences that may result, either directly or indirectly, from any information or services provided to you by a third-party.



There are a number of ways you may choose to work with us that are available to purchase or book through our website. The terms and conditions in this document apply to all of our
services and products unless alternative terms are explicitly provided to you.

We offer:
● 1:1 coaching packages
● business masterminds and masterclasses
● corporate training, and
● opportunities to invite Jocelyn to appear at your event or podcast as a guest speaker.

Our intention in offering these services and products is to educate women about business ownership, supporting you to sell your products and services with integrity, building a business
by design that complements and supports your lifestyle instead of forcing you into a blueprint that does not suit you.


Jocelyn offers you the benefit of over twenty years of experience in corporate consulting with
leading multinationals, banking, and business ownership. Her qualifications include:
● B.Commerce
● Masters in Business Administration
● Diploma in Financial Planning
● Graduate of Australian Company Board of Directors
● The Life Coach School Certification, and
● many other certifications that she has completed over the years.
Her priority is to deliver great customer service in sharing her best knowledge with you,
combined with practical experience. She is committed to constantly upgrading her skillset and providing you with the latest research. She also has a wide network of referral partners that she can connect you with to expand your business and opportunities. Her intuitive, collaborative
approach assists her clients in finding and forming fruitful relationships.



We only work with those who are respectful and ready to do your own inner work, committed to being 100% responsible for your own growth. While we can provide you with the resources
and opportunities, it is essential that you take full responsibility for doing the work. We
maintain strong boundaries and will not work with those who are disrespectful or rude.

You acknowledge that we do not make any representations or guarantees about the future
outcomes that may result from working with us. The results that you achieve depend on a wide range of factors beyond our knowledge and control, including the specific circumstances of your
business, and the amount of effort you put in. You accept and agree that you are 100%
responsible for your own results.

As coaches, we do not have a magic wand. Outsourcing your responsibility to us or copying
materials instead of taking ownership of your business journey will not get you anywhere. Take what we teach and put in the effort to grow something new and unique to you.

Our programs must not be used as a platform for you to sell your own products or services. If you feel that you have something to offer that other participants could benefit from, please contact us to discuss collaborative promotional opportunities.

We employ a range of methodologies. You agree to be open minded and participate to the best
of your abilities in the activities we propose. This may include establishing goals, identifying
resources, creating action plans, strategizing, and providing models, examples, and in-the-moment skills training.


We reserve the right to delete any comments on our website or social media accounts which
are rude, offensive or which we deem to be unacceptable. Keep it polite and play nicely, please!

We also reserve the right to refuse to work with you if you are not respectful to us and other participants in our programs.


Program and 1:1 coaching or consultation prices are in US dollars and inclusive of GST for
Australian clients. We require payment upfront through Paypal at the time of booking. For programs over $3,000, payment plans may be offered at our discretion, but only in cases of financial hardship.
Corporate consultations or presentations may be offered in Australian or US dollars depending on your location. For Australian clients, we can provide you with a tax invoice for EFT payment.
For international clients, we provide you with a Paypal invoice. Payment is required within 14 days.
You agree to pay all costs, including debt collection agency fees and solicitor’s costs, that we may
incur in taking steps to recover any money that you owe to us whether or not legal proceedings are
issued in relation to the debt.


There are strictly no refunds if you change your mind, because we want you to be fully engaged in your work with us. We encourage you to consider carefully whether a purchase is right for
you before you make your payment. When you sign up to work with us, you are making a commitment to your personal and professional
development. It is very common to experience doubts, setbacks and the desire to quit. That is why you have asked us to hold you accountable. As a result, you agree that you will stay in the room despite the discomfort and not withdraw from our work together until it is complete. If you have a
major problem beyond your control that is preventing you from participating fully, please contact us to discuss available options.


Delivery of our services may be in person, or online via Zoom.

Online consultations will be recorded, and you give permission for this to occur. If you wish to have a copy of the recording, please ask us for the opportunity to record at the start of the consultation.

It is your responsibility to ensure that you have reliable, working internet connection, that you have downloaded and tested that Zoom is installed correctly.

It is very important that you are punctual. We send a number of reminders prior to the
consultation, and it is your responsibility to confirm time zones and be ready to commence on time. If you are late, we will still finish at the scheduled time.

For group programs where the call is recorded, you will have the opportunity to review the
recording in your own time.

We require at least 24 hours’ notice in order to reschedule a consultation. If you miss a
scheduled consultation or fail to provide us with the required notice, you will forfeit your
payment, as we have held this time open for you in our calendar.

In-person training is held at your venue or at your event. Please ensure that you have sufficient public liability insurance, and can provide adequate, functional presentation tools and
equipment. Costs for travel, accommodation and other relevant disbursements may be
negotiated with you prior to the event.


The content of this website and in all our programs, resources, ebooks and other materials are
protected by copyright laws and treaties around the world, with all rights reserved.

You may not copy or reproduce any part of our publicly available content without our written consent.

If you are participating in our programs, content may be printed or downloaded to a local hard disk strictly for your personal or professional non-commercial use. Program content contains
our trade secrets that are offered exclusively to participants. It is an essential condition of participation that you agree that you will not provide extracts of any course content to anyone else under any circumstances.

Commercial exploitation of our content in any way that competes with our business is strictly prohibited.

You are welcome to share blog posts or other publicly available content through social media,
but you must provide a link back to this website.

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.


We own the trade marks, logos, and service marks displayed on this website, including Seed to
Sequoia. These trademarks whether registered or unregistered, may not be used in connection with any other product or service without a licence, or in any way that is likely to cause confusion in the marketplace, or in any manner that disparages us. As a global online business, we claim ownership of Seed to Sequoia as an unregistered trade mark wherever it is used in the


When you work with us, you agree not to disclose, reveal or make use of any information
learned during discussions, coaching sessions, or otherwise. We make a reciprocal promise to
you - we will not share your personal or sensitive information without your permission.

You acknowledge that we may share confidential information or recordings of our coaching sessions with our contractors or representatives solely for the purpose of providing our services to you.

Confidential Information includes, but is not limited to, information disclosed in connection with our work together, and shall not include information either of us rightfully obtain from a third
party. Both you and we agree to keep all personal and sensitive information strictly confidential by using a reasonable degree of care, equal to the degree of care used in safeguarding your or our own confidential information. This obligation to protect each other’s confidential information survives the termination, revocation, or expiration of our working relationship.


We take our obligations under Australian Consumer Law seriously and will do our best to
address any issues that arise. However, even if there is a major problem, our liability is strictly limited to:
- replacing the goods or providing the services again; or
- if we are unable to do so within a reasonable time, paying the cost of having the relevant goods or services supplied to you again.

If you feel that there is any problem with your purchase, please let us know within 2 business days. We are keen to understand what has gone wrong if you are unhappy so that we can address your concerns and try to find a mutually acceptable solution.

We do not make any guarantees or warranties about the accuracy of any material displayed on this website, with the exception of any non-excludable consumer guarantees and other
consumer protection provisions set out in the Australian Consumer Law. We are human and errors creep in despite the best of intentions. If you see something that doesn’t seem right, please let us know.

While we make all reasonable efforts to ensure that this website and our services and products meet with the highest standards of best practice, if something does go wrong that is not a direct result of our negligence, misrepresentation or deliberate fault, you agree that, to the fullest extent permitted by law, we will not be liable for any loss or damage arising out of or related to
our website, any products or services purchased through it, or any material posted on it,
irrespective of whether such damages were foreseeable, and regardless of the nature of the claim.

You take full responsibility for your implementation of any suggestions that we may make while providing my services. You understand that our advice is limited to providing you with options for your consideration, and that you are solely responsible for any actions that you choose to take. Always consult your own values and vision, do your own research, and check with appropriately qualified professionals before making major decisions or making significant changes. You agree to indemnify us against all consequences arising directly or indirectly from your choices.

You expressly agree that if this limitation of liability is unenforceable for any reason, our total cumulative liability for all causes of action of any kind shall not exceed the amount that you have paid to us for our products and services.

By participating in our coaching services, mentorship, or consulting, you acknowledge that Jocelyn is not a psychologist, therapist, lawyer, or financial advisor, and our services do not replace the care of other professionals. Coaching and consulting are in no way to be construed
or substituted for psychological counselling or any other type of therapy or advice.


If you have any concerns, issues or complaint arising out of your use of this website, our
products or services, or these terms and conditions, you agree to communicate with us with the intention of making a genuine effort to seek a win/win solution and trying to resolve the dispute in good faith through negotiation and discussion.

Please email us at [email protected] and expect a response within 2 business days.

“We” below refers to everyone involved in the dispute.

If the dispute cannot be resolved by negotiation and discussion within 14 days, we agree to proceed to mediation with the assistance of an independent accredited mediator, seeking
mediation online or by telephone if we are not both geographically located within 100kms of each other.

The mediator is to be appointed by agreement between us or, failing agreement within 21 days
of the negotiation period ending, the person initiating the dispute will seek the appointment of a dispute resolution professional by the President of the Law Society of Victoria, Australia or similar neutral authority. We agree to share all the costs of mediation equally between us.

We agree that neither of us will commence legal action until, in the opinion of the independent
mediator, the potential for negotiation and mediation have been exhausted.

If a dispute arises, we all agree that we will not engage in any public discussion about the issues, we will behave politely towards each other, and we will avoid any conduct or communication
which might reasonably be expected to unreasonably interfere with any other person’s business
or personal interests.

This agreement is subject to the governing law of Victoria, Australia. Regardless of where you live in the world, you irrevocably agree that if the dispute resolution processes fail, the courts of Victoria, and the Commonwealth of Australia, will have exclusive jurisdiction.


Neither party will be liable for failure nor delay in performing obligations under our agreement to work together, which have become practically impossible because of circumstances beyond
their reasonable control.

Such circumstances include without limitation natural disasters or acts of God; acts of terrorism; labour disputes or stoppages; war; government acts or orders; epidemics, pandemics or outbreak of communicable disease; quarantines; national or regional emergencies; or any other cause, whether similar in kind or otherwise, beyond the party’s reasonable control.

Written notice of a party’s failure or delay in performance due to force majeure must be given to the other party no later than 5 business days following the force majeure event commencing. This notice shall describe the force majeure event and the actions taken to minimize its impact
All delivery dates affected by force majeure shall be paused for the duration of the force
majeure event. You agree that we will, when feasible, not cancel but reschedule the pertinent obligations and deliverables for mutually agreed dates as soon as practicable after the force
majeure condition ceases to exist.